Kellogg's Eggo (formerly Froffles) is a brand of frozen waffles sold in the United States. ^ Eggo product varieties Retrieved July 28, 2016.Among these were a listeria contamination which caused the Atlanta plant to be shut down for cleaning, severe flooding in the Atlanta area, and equipment repairs at the Kellogg plant in Rossville, Tennessee. In fall 2009, there was a shortage of some Eggo products due to several problems. In 2020, Eggo won the Lausanne Index Prize - Best Product of the Year.
In the show, they are the favorite food of the character Eleven.
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In 2016, the Netflix series Stranger Things featured Eggo waffles as a key story theme bringing the brand to global attention beyond the countries where the brand is sold. It was originally produced from 2006 to 2012, but after a popular campaign was reintroduced in 2019. Flavors include maple syrup and cinnamon toast. Kellogg's produces an Eggo brand breakfast cereal that was shaped to have the likeness of waffles. Due to similarity between the contraction leggo and the product name LEGO, in the later 2000s Kellogg's collaborated with The Lego Group to produce Eggo waffles shaped like LEGO bricks. Their advertising slogan-"L'eggo my Eggo"-developed by Leo Burnett in 1972 is well known through their television commercials. In 1968, as a means of diversification, the Kellogg Company purchased Eggo. For Halloween, instead of candy, Tony Dorsa would give out bags of Eggo potato chips to trick-or-treaters. The Dorsas were very involved in local community activities and donated extensively to school and community projects.
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All of the products were produced at a sprawling plant and factory on Eggo Way in San Jose, California, near the intersection of US 101 and East Julian Street. Along with frozen waffles, the Dorsa brothers also produced Eggo potato chips (and Golden Bear potato chips) and Eggo syrup. History Įggo waffles were invented in 1953 by the American inventor Frank Dorsa, who developed a process by which waffles could be cooked, frozen, and packaged for consumers. Other than waffles, Eggo also produces a selection of pancakes, French toast, and egg and cheese breakfast sandwiches, of which varieties include ham or sausage.īy mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States. Several varieties are available, including homestyle, miniature, cherry, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, apple cinnamon, buttermilk, chocolate chip, and Thick & Fluffy. Visit or are roughly approximated using US recommendations for adults.Įggo is a brand of frozen waffles owned by the Kellogg Company, and sold in North America. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Kellogg brands are beloved in markets around the world. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. For more information, follow Kellogg's on Facebook, Instagram and Twitter.Ībout Kellogg Company At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Kellogg's SMORZ Cereal is available in stores nationwide and online at a suggested retail price of $3.99 for a 9.8-ounce box and $5.96 for a 15.6-ounce box.
"We couldn't be happier to bring some joy to our die-hard fans and also give first-timers the chance to indulge in the fanfare and see what SMORZ is all about." "Kellogg's SMORZ Cereal has an incredibly passionate fanbase - and their efforts to bring back the cereal have paid off," said Erin Storm, senior marketing director of Kellogg All Family Cereal. Each s'mores-tasting, nostalgia-evoking bite brings the iconic campfire treat directly to the breakfast bowl. Featuring crunchy graham cereal squares wrapped in a rich, chocolatey coating that intermingle with marshmallows - Kellogg's SMORZ Cereal delivers the same mouthwateringly sweet taste fans remember.
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